It’s an old question — do you buy your cosmetics and skin care products at the drug store, or from a specialty counter in the department store? There are price differences, brand selection, and personal consultation to consider. But what about buying online? Here are 5 reasons why a great online beauty store gives you the best of both worlds.
#5: Paid Salespeople.
Your typical online store is probably doing a bit of internet marketing, a few Google ads here and there, and some optimization of their site on the side. That’s really peanuts when you compare it with all the cash dropped on the salespeople at the makeup counter, whose very existence depends on you spending a lot of cash.
#4: Packaging and Marketing.
There’s a ridiculous amount of money that goes into marketing those expensive cosmetics, and some of the costs in the marketing — hiring the big celebrities, for example — get passed onto the consumer. When you can find facial skin care products that contain the same substances but are free of all that marketing expense, everyone wins.
#3: Fighting with the Brand One Shelf Over
Because online stores tend to display all of their products in a similar fashion, you’re able to judge them in a more egalitarian manner. When you don’t have aggressive in-store displays and “merchandisers” screaming in your face, you’re likely to make a better (and more economical) decision when it comes to cosmetics.
#2: The Divide Between Drug/Department Store Is Irrelevant.
In the ‘offline’ world, there’s still a strong separation between the drug and department stores — one has the boutique cosmetics, the other has the cheaper brands and no consultation. But online, this division disappears. Sure, you don’t get to have the cosmetics applied to your face directly by a helpful salesperson, but your choice and savings are through the roof.
#1: Phenomenally Lower Prices.
The greatest thing about an online beauty store is really just the prices. You get the best discount products (which are very similar, fundamentally, to the expensive ones), you get some of the big names, and you get all of this at prices that are extremely hard to beat. When you add in the hard-to-find online exclusives, there’s really no reason to keep shopping anywhere but on the internet.
Are you trying to find an online beauty store that actually offers the products you want, at prices that will make you wonder why you ever shopped anywhere else? Discount beauty goods store is that store.